S&T: The CMO Seat & the Four-Brand Rebrand
THE PROBLEM When I arrived at S&T, there was no CMO. Marketing existed — a capable team, a real budget — but it reported up through another function, which meant…
Revive: A brand identity rooted in growth, built for motion.
SITUATION Revive is a new physical therapy studio opening in a small Northwest Kansas town. Founded by an experienced PT setting out on her own, Revive exists to give patients…
Pricing as Strategy: How Night & Gale builds perceived value, one anchor at a time
A case study from Night & Gale Most founders treat pricing like a math problem. Add up your costs, tack on a margin, glance at what the competition charges, and…
Taking Bluheeler to Market
Bluheeler was an innovative approach to managing cybersecurity. It brought about a paradigm shift in the industry, going beyond the conventional tools and services. Instead, it introduced a complete redesign…
Night & Gale: An Elegant Brand Journey
Creating An Identity In the bustling world of wellness, a visionary client embarked on a journey to create something extraordinary. A haven where beauty and healthcare intertwine, offering a sanctuary…
The Bluheeler Brand
A Friendlier IT Product In the ever-evolving world of cybersecurity, a groundbreaking product emerged to address the pressing need for a unified and user-friendly IT security solution. This innovative platform…
Kaiser Rebrand Concept
STATEMENT OF PROJECT The Healthcare industry is currently in a state of transition, toward a model focused around the patient’s wellbeing. This transition requires a new brand initiative from the…
Refine Interior Design
Background Refine is an emerging interior design business that aims to create stunning and functional spaces for their clients. With a focus on quality craftsmanship and attention to detail, Refine…
Zoe Grace
Background The client had a strong desire for the interior design brand to reflect her vibrant and lively personality. To achieve this, we proposed a simple yet bold word-mark that…
Cheyenne Co. Community Foundation
THE MISSION The main objective is to significantly increase the size of the local foundation's endowment fund by actively promoting and encouraging individuals to include the foundation in their estate…