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Read more about the article AI and Brand Identity: Tool, Not Replacement

AI and Brand Identity: Tool, Not Replacement

  • Post author:mattgroganmarketing
  • Post published:January 31, 2024
  • Post category:Blog

I get asked every few weeks whether AI is going to replace brand designers. The short answer is no. The longer answer is that it’s already changed the job, and…

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Read more about the article Taking Bluheeler to Market

Taking Bluheeler to Market

  • Post author:mattgroganmarketing
  • Post published:January 30, 2024
  • Post category:Portfolio/Showcase

Bluheeler was an innovative approach to managing cybersecurity. It brought about a paradigm shift in the industry, going beyond the conventional tools and services. Instead, it introduced a complete redesign…

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Read more about the article Night & Gale: An Elegant Brand Journey

Night & Gale: An Elegant Brand Journey

  • Post author:mattgroganmarketing
  • Post published:January 24, 2024
  • Post category:Portfolio/Showcase

Creating An Identity In the bustling world of wellness, a visionary client embarked on a journey to create something extraordinary. A haven where beauty and healthcare intertwine, offering a sanctuary…

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Read more about the article The Bluheeler Brand

The Bluheeler Brand

  • Post author:mattgroganmarketing
  • Post published:January 23, 2024
  • Post category:Portfolio/Showcase

A Friendlier IT Product In the ever-evolving world of cybersecurity, a groundbreaking product emerged to address the pressing need for a unified and user-friendly IT security solution. This innovative platform…

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Read more about the article Kaiser Rebrand Concept

Kaiser Rebrand Concept

  • Post author:mattgroganmarketing
  • Post published:January 13, 2024
  • Post category:Portfolio

STATEMENT OF PROJECT The Healthcare industry is currently in a state of transition, toward a model focused around the patient’s wellbeing.  This transition requires a new brand initiative from the…

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Read more about the article Refine Interior Design

Refine Interior Design

  • Post author:mattgroganmarketing
  • Post published:January 13, 2024
  • Post category:Portfolio
  • Post comments:0 Comments

Background Refine is an emerging interior design business that aims to create stunning and functional spaces for their clients. With a focus on quality craftsmanship and attention to detail, Refine…

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Read more about the article Zoe Grace

Zoe Grace

  • Post author:mattgroganmarketing
  • Post published:January 13, 2024
  • Post category:Portfolio
  • Post comments:0 Comments

Background The client had a strong desire for the interior design brand to reflect her vibrant and lively personality. To achieve this, we proposed a simple yet bold word-mark that…

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Read more about the article Cheyenne Co. Community Foundation

Cheyenne Co. Community Foundation

  • Post author:mattgroganmarketing
  • Post published:January 13, 2024
  • Post category:Portfolio
  • Post comments:0 Comments

THE MISSION The main objective is to significantly increase the size of the local foundation's endowment fund by actively promoting and encouraging individuals to include the foundation in their estate…

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Read more about the article Plains Ag CBD

Plains Ag CBD

  • Post author:mattgroganmarketing
  • Post published:January 13, 2024
  • Post category:Portfolio
  • Post comments:0 Comments

PROJECT SCOPE Brand Identity: Establishing a strong and recognizable brand identity is crucial for any business. This involves creating a unique and memorable visual representation of your brand through logos,…

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Read more about the article S&T – A Technology Brand for Humans

S&T – A Technology Brand for Humans

  • Post author:mattgroganmarketing
  • Post published:January 12, 2024
  • Post category:Portfolio/Showcase

REBRAND OF S&T COMMUNICATIONS A Brand for Humans, by Humans PROJECT SCOPE Create a new brand identity, better segment, or divide, the customer base into groups of individuals with specific…

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Brand leader, writer, and founder of Elevation Design Co. Balance beats brilliance.

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matt@mattgrogan.co

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