After serving in the Global War on Terror, you bring a unique blend of cutting-edge operational skills, resilience, and adaptability honed in high-stakes environments. Whether you deployed in Iraq, Afghanistan,…
Violence is as old as humanity, but the way we prepare for it—and deal with its aftermath—has changed. Lt. Col. Dave Grossman’s works, On Killing and On Combat, explore the…
The numbers don’t lie. Veterans are at a significantly higher risk of suicide than civilians. The same is true for law enforcement officers. The question isn’t just how many—it’s why?…
Every few months a founder comes to me for a logo and leaves with something they didn’t know they needed. I don’t mean that as a sales pitch. I mean…
(A No-BS Guide to Staying Alive and Doing Your Job) Going downrange changes you. Whether you’re heading into your first deployment or just starting your warfighting career, there are hard…
I’ve sat through more logo reviews than I can count, and the pattern repeats itself almost every time. The founder wants the mark to do too much. They want it…
Every logo conversation I’ve had with a client starts in roughly the same place. They bring references — Apple, Nike, maybe a local brand they admire — and they ask…
Not everyone who serves sees combat. Some never deploy. Others deploy but never fire a shot. And many who do face danger feel they didn’t see “enough” to count. It’s…
Over the course of my career, I’ve watched small businesses try to compete on price, on hustle, on sheer stubbornness — and lose, over and over, to competitors with weaker…
Early in my career I thought the real marketing work happened in ad buys and in brand systems. Scale the reach. Sharpen the identity. Win the pitch. I was right…