Creative + Design Leadership + Management There's a meeting that happens inside almost every growing company, usually around the time the headcount crosses fifty people. Someone in marketing or design…
A practical workshop for stripping inherited narratives and writing brand stories that actually serve The first article in this series argued that most brand strategy fails not because of bad…
How inherited narratives are limiting your brand thinking — and what to do instead There is a philosopher and coach named Peter Crone who makes a deceptively simple distinction: the…
On what AI does to the quality of marketing — and what it will never be able to do. There is a version of the AI-in-marketing panic that is simply…
There’s a scene in Christopher Nolan’s Inception where the characters debate whether it’s possible to make someone believe an idea is their own. The answer, they conclude, is yes —…
SITUATION Revive is a new physical therapy studio opening in a small Northwest Kansas town. Founded by an experienced PT setting out on her own, Revive exists to give patients…
A Guided Ascent to Brand Identity Every brand I’ve helped build — from scrappy rural startups to mature regional operators — has needed the same thing at the start: a…
Why Color Matters in Branding Color is one of the most immediate ways to communicate a brand’s identity, values, and purpose. For businesses owned by Veterans, Law Enforcement Officers (LEOs),…
Every few months a founder comes to me for a logo and leaves with something they didn’t know they needed. I don’t mean that as a sales pitch. I mean…
I’ve sat through more logo reviews than I can count, and the pattern repeats itself almost every time. The founder wants the mark to do too much. They want it…