In today’s connected world, even the most remote rural businesses can compete on a global scale. Digital marketing has leveled the playing field, giving small businesses access to tools and…
In an era where change is constant and businesses often chase the latest trends to stay competitive, the power of tradition can sometimes be overlooked. But in rural America, where…
One of the exercises I’ve run with clients, more times than I can count, goes like this. I name a brand in their category and ask: “If this brand were…
Every February I watch the Super Bowl ads the same way, with a notebook and a running tally: which ones made the room go quiet, which ones made it laugh,…
How a well-designed brand can drive rural business success Rural businesses have always been the backbone of many economies, contributing significantly to employment, income generation, and local development. However, they…
I get asked every few weeks whether AI is going to replace brand designers. The short answer is no. The longer answer is that it’s already changed the job, and…