The Fog of War: Lessons in Strategic Clarity
In the military, “the fog of war” is the name for the confusion that sets in once a plan meets reality — uncertainty, missing information, conditions that shift under your…
Taking Bluheeler to Market
Bluheeler was an innovative approach to managing cybersecurity. It brought about a paradigm shift in the industry, going beyond the conventional tools and services. Instead, it introduced a complete redesign…
Kaiser Rebrand Concept
STATEMENT OF PROJECT The Healthcare industry is currently in a state of transition, toward a model focused around the patient’s wellbeing. This transition requires a new brand initiative from the…
S&T – A Technology Brand for Humans
REBRAND OF S&T COMMUNICATIONS A Brand for Humans, by Humans PROJECT SCOPE Create a new brand identity, better segment, or divide, the customer base into groups of individuals with specific…