Lessons from a brand strategist
Essays on brand leadership, published weekly. Organized by the four pillars — Creative & Design, Business & Strategy, Marketing & Communication, and Leadership & Management.
MY FRAMEWORK
I think about brand leadership in four pillars.
Creative + Design
The product experience. The first handshake. Design as communication, not decoration.
Business + Strategy
The economic engine. Margins, pricing psychology, the tough calls that make the brand sustainable.
Marketing + Communications
The positioning. Speaking to the right people, fostering loyalty, turning customers into advocates.
Leadership + Management
The alignment. Clarity, the right people in the right roles, and execution that doesn’t drift.
AI and Brand Identity: Tool, Not Replacement
January 31, 2024
I get asked every few weeks whether AI is going to replace brand designers. The short answer is no. The